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The Ultimate Link Building Playbook by TLG Academy

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Instructor

Amit Raj

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Course Overview

This course is designed to give you an actionable, timeless approach to link building that goes beyond trendy “hacks” or high-level advice found on SEO blogs. The focus is on mastering the art of scalable link building with techniques rooted in “old school” principles while incorporating modern updates—like outreach methods, Google algorithm insights, and email deliverability strategies.

Whether you’re a student looking to break into the SEO world or a professional seeking specialization in link building, this course will guide you through each core aspect of the process—from foundational strategy to advanced technical implementation. By the end of the course, you’ll know how to strategically build links that boost rankings and drive measurable business results.

Course Summary:

The course is divided into six comprehensive modules, each designed to teach you a critical part of the link-building process:

Module 1: Introduction to Link Building

Module 2: Link Strategy

Module 3a: Prospecting

Module 3b: Advanced Prospecting

Module 4: Outreach & Negotiation

Module 5: Bonus Lessons

Module 6: Link Intelligence (Premium Upgrade)

By the end of this course, you will have mastered the essential skills and strategies needed to build quality links, improve rankings, and drive business growth.

Course Content

  • Module 1: Introduction to Link Building

    • The Importance of Your Foundational SEO

      00:16:40

    • Why link building is important & where it fits into SEO

      00:12:40

    • Overview of process - the 3 phases of link building

      00:10:13
  • Module 2: Link Strategy

    • Alignment with overall strategy & expectations

      00:20:11

    • Importance of angle & relevance

      00:02:29

    • What tactics/strategies will work?

      00:27:24

    • The Audience Type

      00:13:19
  • Module 3a: Prospecting

    • What are Resource links?

      00:16:24

    • What are Resource Pages?

      00:11:05

    • What are Roundups?

      00:06:02

    • What are Guest Posts?

      00:10:00

    • What are Broken Links?

      00:07:09

    • How to use Keywords and Advanced Search Operators

      00:08:03

    • Finding SEO Metrics and Filtering Lists in Bulk

      00:13:05

    • Selecting the Right Contacts with Web & LinkedIn Research

      00:24:07

    • Contacts to collect based on website type

      00:05:30

    • Finding contact emails & the validation process

      00:14:22

    • Link Farms and how to identify them

      00:15:21
  • Module 3b: Advanced Prospecting

    • Generating More Keywords from “Seed Keywords”

      00:10:40

    • Using AI to Generate Keywords

      00:08:50

    • How to Run Backlink Reports on Ahrefs

      00:09:20

    • Collecting Link Prospects in Bulk with Scraping Methods

      00:27:00
  • Module 4: Outreach & Negotiation

    • The Art of Outreach

      00:20:10

    • The Template

      00:34:42

    • Subject Line Framework

    • The Email Content

    • Personalisation - Getting the Right Balance

      00:13:32

    • Common Personalisation Methods (and When to Use Them)

      00:22:57

    • The Art of Following Up

      00:09:54

    • Using Outreach Software for Scaling the Outreach Process

      00:10:54

    • Avoiding Spam Triggers

      00:11:19

    • Ensuring Outreach Good Practice and Its Role on Deliverability

      00:10:02

    • Inbox Management Best Practices

    • Link Exchange Process

      00:06:11

    • Guest Posts Process

      00:11:46

    • Guest Post Tracker

    • Paid Links and Negotiation Process

      00:11:57
  • Module 5: Bonus Lessons

    • Overview of HARO and PR Pitching

      00:27:22

    • How to Do PR Platform Pitches

      00:16:30

    • Guest Article Writing Best Practices

      00:23:55

    • Content Ideation Methods

      00:19:13

    • How to Get Maximum Impact from Links

      00:15:23

    • Backlink Management and How to Find Your Backlinks

    • Advanced Link-Building Techniques

    • Digital PR Press Release Example

  • Module 6: Link Intelligence (Premium Upgrade)

    • The Traffic and Revenue Generation Question

      00:10:20

    • Managing Expectations and Getting Buy-In

      00:07:45

    • The ROI of Backlinks

      00:28:51

    • How to Know How Many Backlinks You Need

      00:21:53

    • Link Auditing and Anchor Text Analysis

      00:23:04

    • Anchor Text Analysis and Backlink Analysis Tool

      00:25:15
  • Playbook Quiz

    • Playbook Quiz

$75
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  • Course Level Beginner
  • Lessons 51
  • Duration 9 hr
  • Language English
  • Enrolled 35
  • Available Seats 1965
  • Additional Resource 6
  • Last Update July 14, 2026